Who we are

Helping you look after whats important in your life.

TAL is a leading Life Insurance specialist and for over 140 years, we’ve been protecting people, not things.

Together with our partners we protect almost 4 million Australians and their families, helping them look after what matters most, so they have the freedom to keep living the life they planned.


We protect what really matters

We've learnt that the most important part of life isn't the things we own, but the experiences we share with the people we love. That's why we do what we do, protect what matters most, so that you and your family have the freedom to keep living the life you planned, no matter what happens.


Our life story

From our humble origins in 1869, through to today as a leading Life Insurance specialist, we’ve been in the business of looking after people, not things.


It begins in New Zealand. The Government Life Insurance Office is created there and quickly develops an outstanding reputation as a specialist life insurer.

new zealand


Our journey continues in Australia. The Government Life Insurance Office is renamed TOWER and enters Australia with the purchase of Adriatic Life Insurance. They have expertise from their base in Europe, and bring more ways for customers to buy.

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TOWER increases their reach by purchasing Friends Provident Life Assurance. The financial futures of more Australians can be protected by offering tailored solutions through more advisers.

Our recognition starts with people

See awards
  • AIA 2017 Winner Insurance Executive of the Year
  • CANSTAR 2017 - Winner of Outstanding Value Award - Income Protection
  • Money Magazine Best of the Best Award
  • ANZIIF 2018 award