Since 1869, TAL's been helping Australians protect what matters most: people, not things. Today, we insure more than 3.7 million Australians and it's our people and partners that are the key to our success.

Our 1,600 team members and our partners – advisers, super funds and community organisations – all share our mission to be 'by your side for life.'

People really are at the heart of what we do, and make us who we are.


We protect what really matters

We've learnt that the most important part of life isn't he things we own, but the experiences we share with the people we love. That's why we do what we do, protect what matters most, so that you and your family have the freedom to keep living the life you planned, no matter what happens.


Our life story

From our humble origins in 1869, through to today as Australia's life insurance specialist, we’ve been in the business of looking after people, not things.


It begins in New Zealand. The Government Life Insurance Office is created there and quickly develops an outstanding reputation as a specialist life insurer.

new zealand


Our journey continues in Australia. The Government Life Insurance Office is renamed TOWER and enters Australia with the purchase of Adriatic Life Insurance. They have expertise from their base in Europe, and bring more ways for customers to buy.

plane wing


TOWER increases their reach by purchasing Friends Provident Life Assurance. The financial futures of more Australians can be protected by offering tailored solutions through more advisers.

Our recognition starts with people

See awards
  • Canstar logo
  • SMSF 2015 award winner logo
  • Direct life award logo
  • ABF award logo
  • Smart Investor Blue Ribbon awards winner logo 2015